Building and Positioning a Premium Brand in the U.S. Through Digital Content and Strategy

Client

Wasatch Garage (Park City, Utah)

Role

Co-Founder | Head of Marketing, Communications & Digital Content
(Strategy, leadership, and execution)

Contex

After relocating to the United States in 2009, I identified a clear opportunity in Utah’s luxury housing market, particularly in Park City: high-end homeowners were seeking custom, premium garage designs rather than standard installations.

Together with my partner, I co-founded Wasatch Garage, a startup specializing in custom garage design, construction, and consulting for luxury homes, serving clients from Utah, California, Texas, and New York.

The challenge involved building a business from scratch while adapting to a new language, culture, and market.

Challenge

  • Launch a premium brand from zero in a competitive U.S. market.
  • Position the service as design and consulting, not just basic installation.
  • Communicate quality and value despite initial language barriers.
  • Generate trust, visibility, and sales in a high-end market.
  • Rapidly adapt to digital-first communication channels.
  • Failure to act strategically would have meant missing a growing market opportunity.



Strategy

I designed a premium positioning strategy driven by digital content and user experience, focused on:

  • Branding centered on design, quality, and exclusivity
  • The website is the primary sales and education tool
  • Visual communication as a universal language through photography, video, and 3D design
  • Educational content anticipating client questions before first contact
  • Strategic use of SEO, social media, YouTube, email marketing, and paid ads
  • Clear segmentation toward luxury homeowners and builders
  • Rather than competing on price, we positioned ourselves as specialized designers and consultants.


Execution

  • End-to-end website creation (UX, UI, copywriting, bilingual content, coding).
  • Original photography and video production.
  • Brand identity and visual storytelling.
  • Social media and organic content strategy.
  • Google Ads implementation and analytics tracking.
  • 3D design production for project visualization.
  • Direct communication with clients, partners, and builders.


Impact

  • Organic positioning as a leading premium garage provider in Utah within two years.
  • Sustained growth in sales and brand recognition.
  • Features in construction and interior design publications.
  • Participation in luxury home showcase events in Park City.
  • Strong reputation as a custom garage design specialist.

Expertise: Content Strategy · Communications · Digital Content · Marketing · Storytelling · Audio/Video


Mila Mularski :: Bilingual Content Strategist & Communications Director