I’m a Bilingual Content Strategist & Communications Director with 15+ years of experience leading editorial strategy, digital content, and integrated communications across media, corporate, nonprofit, and mission-driven organizations in Latin America and the United States.
My work sits at the intersection of strategy, storytelling, and execution. I help organizations clarify complex ideas, manage reputation, connect with diverse audiences, and turn content into a strategic asset—not just a deliverable.
My background spans journalism, marketing, multimedia production, crisis communications, brand repositioning, product launches, nonprofit advocacy, and digital transformation.
I’ve led content initiatives in high-stakes environments, sensitive contexts, and multicultural settings, always balancing clarity, ethics, and performance.
I work bilingually in English and Spanish and bring deep experience in content strategy, website architecture, video storytelling, SEO, analytics, and cross-functional collaboration. I’m known for combining strategic thinking with hands-on execution and for adapting quickly to new markets, cultures, and technologies.
Recently, I completed an advanced certification in AI Marketing Strategy, strengthening my ability to integrate responsible AI workflows into content development and strategic communications. I use AI as an efficiency and insight-driven tool—never a replacement for human judgment.
My role is to ensure that every piece of content maintains the standards of quality, creativity, ethics, and cultural alignment that only a human strategist can deliver, while leveraging AI to accelerate execution and optimize impact.