Design of content ecosystems aligned with business goals and social impact. Development of editorial frameworks, audience analysis, strategic planning, and content optimization based on performance and context.

Development of institutional messaging, reputation management, crisis communication, and alignment with internal and external stakeholders. Experience working with executive, legal, creative, and community teams in high-visibility, high-sensitivity environments.

Content strategy and architecture for websites, UX-informed content, SEO optimization, analytics, and continuous improvement focused on clarity, conversion, and user experience.

Communication strategies in English and Spanish. Cultural localization of content (beyond translation), with an inclusive approach and deep understanding of diverse audiences across the U.S. and Latin America.

Development of clear, human, and cohesive narratives for brands, organizations, and social initiatives. Use of storytelling to explain complex topics, build trust, and mobilize audiences.

Production and strategy for short- and long-form video for education, advocacy, brand positioning, and institutional communication. Integration of video within broader digital strategies.

Use of data to evaluate impact, optimize content, and inform strategic decisions. Experience with Google Analytics, Search Console, and editorial and digital performance metrics.

Planning, execution, and follow-up of content and communication projects. Ability to lead and coordinate multidisciplinary teams, agencies, vendors, and strategic partners.